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June Le Pliage Club
To celebrate the 25th anniversary of the emblematic bag, Le Pliage, Longchamp presents its newest version - Le Pliage Club. The bag is adorned with new details, highlighted by contrasts of bright and bold colour.
Discover this new collection in 4 colours and sizes. Ideal for the summer season!
June Kendall Jenner x Longchamp Amazone
World-renowned for its leather goods, footwear and high-end women's ready-to-wear apparel, Longchamp unveils its new Amazone line inspired by powerful women who defy the status quo. Women who dare to wear a look that's sophisticated, modern and sleek. That subtle dance between refined chic and today’s fashion is what makes this line’s premiere bag totally irresistible.
May KENDALL AND THE LONGCHAMP FAMILY CELEBRATE THE OPENING OF LONGCHAMP FIFTH AVENUE, NEW YORK CITY
3 May 2018 evening, Longchamp’s President Philippe Cassegrain, Global CEO Jean Cassegrain, Artistic Director Sophie Delafontaine, and Vice President & Managing Director of Retail in the U.S. Olivier Cassegrain celebrated the opening of Longchamp Fifth Avenue with special co-host and newly announced campaign face, Kendall Jenner.
Longchamp Fifth Avenue, now the brand’s largest U.S. store adjacent to St. Patrick’s Cathedral was transformed for the evening into Café de Longchamp, bringing the Parisian spirit of the brand’s heritage to New York’s historic Fifth Avenue. While inside, guests were enjoying a DJ set performed by Les Twins. Attendees mingled and discovered special surprises on both levels of the flagship – like a French rosé bar – while others queued up at the Le Pliage® Wheel of Fortune for a chance to win Longchamp prizes. Several talented sketch artists captured guests’ portraits, adding to the Parisian experience.
Photo: Jenny Lin
May Discover the collection: Longchamp by Shayne Oliver
Taking the concept of travel gear into a new era, the “Longchamp by Shayne Oliver” collection merges Longchamp's history of craftsmanship and French elegance with Oliver’s transformative aesthetic, resulting in a dynamic offering for both men and women. The collection includes leather goods, footwear, ready-to-wear and garment bags, as well as a new iteration of Longchamp’s iconic Le Pliage® tote, reimagined by Oliver. I really like the idea of working with brands that are masters of their craft,” Oliver shared. Longchamp has a prestigious history of providing luxury travel essentials with expert craftsmanship. It made total sense to work with them on my first all accessories project.
Throughout the collection, proportions are challenged and silhouettes are altered, disrupting the preconceptions of modern day travel. Travel takes on a new art form, underscored by unwavering freedom and temporal mobility. While this is not the first collaboration for Longchamp or Shayne Oliver, it was a particularly energizing experience to work with Shayne in order to offer an unexpected collection to our customers, said Longchamp Artistic Director, Sophie Delafontaine. Designing Longchamp product through Shayne's lens was an exciting challenge that allowed us to create product that is truly original.
The products from Shayne Oliver x Longchamp collection will be exclusively available at Longchamp Paragon boutique from 11 May 2018.
290 Orchard Road
10am to 9pm
May Longchamp By Shayne Oliver: Read more about Shayne Oliver
Trinidad and Brooklyn raised, Shayne Oliver is the founder of the creative cult label Hood By Air. based in New York City. Oliver’s interest in fashion and experimentation began at an early age when he founded the HBA creative collective in an underground warehouse dance community that subsequently emerged as a major fashion house in 2013.
After exponential success and collaborations with the brand, Oliver decided to expand his vision by guest designing at major fashion houses under the legacy series A.S.S.O. (As Seen by Shayne Oliver) in order to promote his core concepts of individuality, high/low juxtaposition and expression. 2018 sees A.S.S.O.’s major collaboration with French luxury fashion brand, Longchamp, in a redesign of the capsule.
Momentum and possibility, movement and progression have always been the forces behind Shayne Oliver’s vision, driving the artistic direction of his collections and collaborations. These elements have informed Oliver’s overall point of view, which he brings to his new collaboration with Longchamp. The founder of New York-based cult menswear label Hood By Air joined forces with the luxury French leather goods and fashion house to develop an inventive capsule collection of travel accessories and ready-to-wear that merges the distinct creative spirit of both collaborators.